bcniphilly on UserVoice

SEO, SMO and Journalists

2010-04-22T14:16:20-07:00

an anonymous user suggested:
What are some of the emerging practices of search engine optimization and social media optimization for journalists? Should journalism schools teach SEO style in addition to AP style?

Seperating Content from Product at a News Organization: An update

2010-04-20T11:29:55-07:00

Jason suggested:
The company I work for has a key focus of creating content in the first instance regardless of what product it ends up on or how it is displayed. However, daily struggles between the two groups (product and content) turned out not to be productive or struggles related to creativity that led to a better system. More so the result ended up being flawed expectations and processes. And there are key two reasons for that. We can explore those reasons in an updated session on separating content from product.

Is content strategy the next big thing? [updated]

2010-04-20T11:21:12-07:00

Planning, creating and delivering useful and usable content is hard but it is becoming more of a key business component as opposed to just a commodity. But hardly anyone is doing it. Let's explore smart strategies and raise the conversation on content strategy.

Jason said:

I should have put my name on this one and I didn't. It was submitted by Jason Kristufek.

Completely outside the box...

2010-04-20T07:29:32-07:00

an anonymous user suggested:
The desktop is the most valuable piece of real estate on the planet, an it isn't monetized. (folders and shortcuts only). There is a way to get there. Google is just an html index, but is the door to the internet. There is a way to step in front of it. Competitors like craigslist content can be leveraged to add value and make money. There is still time to lead and win.

Social media as a reporting tool. [updated]

2010-04-18T23:37:07-07:00

People talk about how Twitter and Facebook can be used to promote content, but how about gathering content? Reporters can find leads, sources and story ideas through online social media sights. A discussion about examples, how to find them, etc.

Lauren Rabaino said:

If we talk about this at Philly, I will have wasted ~$400 and ~12 hours of travel time. I hope we're all beyond this concept by now.

Rethinking our Thinking [updated]

2010-04-18T18:27:05-07:00

Journalists often discuss the need for evolving skill sets. On a deeper level, we sometimes talk about mindsets. What I'm interested in currently is, "How can we reshape our thinking?"

greglinch said:

This is from Greg Linch -- not sure why it didn't show my name.

Rethinking our Thinking

2010-04-18T16:23:07-07:00

an anonymous user suggested:
Journalists often discuss the need for evolving skill sets. On a deeper level, we sometimes talk about mindsets. What I'm interested in currently is, "How can we reshape our thinking?"

Quantifying the Atomic Unit of Journalism [updated]

2010-04-18T13:06:15-07:00

In this conversation we have about whether journalism is dying or not we often miss the definition of this journalism, and a quantifiable measure of the past amount of journalism vs. future amount of journalism. Let's figure out how to measure this. It should be useful for something.

greglinch said:

I think it a fundamental definition of journalism (not just journalism yesterday, today or tomorrow) is a good idea, but I have my doubts on being able to establish a quantifiable measure.

Journalists as Entrepreneurs

2010-04-03T04:14:58-07:00

an anonymous user suggested:
Actors form theater companies. Can journalists form media companies?

Real Revenue & Sales Models: no theory, just the facts.

2010-03-24T07:09:32-07:00

MelTaylorMedia suggested:
Even the best journalism will languish without the ability to pay the bills. This session is taught by someone who is in the local sales trenches everyday, putting real cash on the books....and he has the scars to prove it. This session also throws cold water on all those digital pundits, that discuss online business theory, without any real world experience of building a profitable business.

Four Keys to Digital Media: Scale, Segmentation, Science, Smarts

2010-03-08T10:27:19-08:00

an anonymous user suggested:
Real world case studies of the four differentiating factors between media companies that are succeeding and those struggling. Actual numbers from The Guardian, Hearst, Penton Media, and The Knot's local business.

Practicing "Slow Journalism" in the Digital Age

2010-03-05T12:32:31-08:00

an anonymous user suggested:
Taking cues from the "slow food" movement, a growing number of reporters and editors are calling for a similar rethinking of the news industry. Slow Journalism: -Gives up the fetish of beating the competition. - Values accuracy, quality, and context, not just being fast and first. - Avoids celebrity, sensation, and events covered by a herd of reporters. - Takes time to find things out. - Seeks out untold stories. - Relies on the power of narrative. - Sees the audience as collaborators. What is "slow journalism?" Who is doing it? And is it financially sustainable? For more, see http://bit.ly/aOgitD

What about Flash?

2010-03-03T18:37:00-08:00

an anonymous user suggested:
The continuing lack of support for Flash on mobile devices and the Apple vs Adobe feud means that Flash is not going to be ubiquitous anymore. We should look for alternatives. What are they?

Is content strategy the next big thing?

2010-03-02T07:00:54-08:00

an anonymous user suggested:
Planning, creating and delivering useful and usable content is hard but it is becoming more of a key business component as opposed to just a commodity. But hardly anyone is doing it. Let's explore smart strategies and raise the conversation on content strategy.

Who should pay for quality journalism?

2010-02-17T09:19:55-08:00

Heather Shaffer suggested:
Print media organizations are struggling with ways to be profitable without alienating their audience. Is there a business model that will allow them to continue to provide quality journalism, and who should pay—advertisers, the reader, or someone else?

Arggg! Ethics in a modern world.

2010-01-22T14:04:38-08:00

an anonymous user suggested:
Most J-Schools still teach media ethics. But what are the new boundaries now that bloggers rip content from other sites and re-word it as their own (sometimes they don't even re-word it!)? What are the new ethical dilemmas in online journalism, and how can a reporter avoid becoming a pirate?

Citizen journalism.

2010-01-22T14:01:16-08:00

an anonymous user suggested:
Many sites are now recruiting citizen journalists by arming them with notepads, cameras and motivations speeches. Now the consumers have become the ones who are breaking stories. Are citizen journalists a reporter's ally or enemy, and how can we all get along?

Social media as a reporting tool.

2010-01-22T13:58:40-08:00

an anonymous user suggested:
People talk about how Twitter and Facebook can be used to promote content, but how about gathering content? Reporters can find leads, sources and story ideas through online social media sights. A discussion about examples, how to find them, etc.

The modern journalist.

2010-01-22T13:56:04-08:00

an anonymous user suggested:
What kind of tools does the modern journalist need? Once it was writing skills, a paper and a pen. Should students now be experts in everything from developing web code to editing and starring in video and audio pieces, social media, and the like? What skills are most effective in today's industry?

Simplifying the News View

2010-01-18T13:14:18-08:00

an anonymous user suggested:
Why do most newspaper websites still suck? Most are still packing too much info on the homepage and making yesterday's news too hard to find. It's often easier to Google the headline rather than search the newspaper's site. If news orgs still can't get the "web" experience right, what hope is there for user experience on mobile devices or tablets? What news orgs are doing the best at simplifying their content and presenting it to the public? How are they doing this?

Mobile Journalism

2010-01-18T13:07:08-08:00

an anonymous user suggested:
How can the media do a better job of interacting with mobile devices, both through the web and apps? What can the media do to allow citizens, as well as staff, report from the field? What current mobile apps are doing the best job of this (CNN, AP, etc)?

Public Insight Journalism - American Public Media

2010-01-14T15:12:29-08:00

an anonymous user suggested:
Public wikis, group blogs, maps, polls, user-powered visualizations, forums. What are the best methods and technologies to tap the public's collective knowledge and expertise? How can we add immediacy, depth and context to news?

Quantifying the Atomic Unit of Journalism

2010-01-14T14:57:06-08:00

danielbachhuber suggested:
In this conversation we have about whether journalism is dying or not we often miss the definition of this journalism, and a quantifiable measure of the past amount of journalism vs. future amount of journalism. Let's figure out how to measure this. It should be useful for something.

J-school in 2015 [updated]

2010-01-14T14:51:10-08:00

- potential classes for j-school in five years - entrepreneurial? - what's the role of multimedia?

danielbachhuber said:

http://www.danielbachhuber.com/2009/04/23/sesh-ideas-for-bcni-philly/ :)

The State of Knowledge Management Systems

2010-01-14T14:48:31-08:00

danielbachhuber suggested:
One of the next big things for journalism and news organizations, in my opinion, is the rise of the knowledge management system. At the moment, most content management systems store content in a very generic "article" format and only systems like OpenCalais attempt to make sense of the aggregate. With a Knowledge Management System, the editorial workflow is such that the data is stored as structured by default, and the aggregate of the data becomes more useful as time goes on. It's be sweet to have a sesh dedicated to birthing the unicorn. Reading: http://www.holovaty.com/writing/fundamental-change/ http://xark.typepad.com/my_weblog/2009/05/the-lack-of-vision-thing-well-heres-a-vision-for-you.html

Hackday 2010 [updated]

2010-01-14T14:43:27-08:00

- Does the community want a Hackday? - what should be the goals?

danielbachhuber said:

Hackdays are really cool, but require a certain amount of planning to be successful and actually accomplish something

Hackday 2010

2010-01-14T06:04:50-08:00

an anonymous user suggested:
- Does the community want a Hackday? - what should be the goals?

State of multimedia journalism

2010-01-13T06:18:37-08:00

an anonymous user suggested:
I'd like to hear if multimedia journalism projects—video, audio slideshows, Flash packages, etc.—are being used for important stories, if they reaching new audiences, and most importantly, whether or not they are earning revenue for Web publications.

Technically Philly: a year in review

2010-01-12T16:24:13-08:00

Sean Blanda suggested:
- what TP has learned, advice for others.

J-school in 2015

2010-01-12T16:23:29-08:00

Sean Blanda suggested:
- potential classes for j-school in five years - entrepreneurial? - what's the role of multimedia?